About us

About us

Our vision is of a confident, robust and sustainable agricultural and rural community which is universally appreciated for its vital contribution to our British way of life and fit to support future generations.

We are passionate about the countryside. Established by HRH The Prince of Wales in 2010, The Prince’s Countryside Fund exists to improve the prospects of family farm businesses and the quality of rural life. Through our partnerships and events such as National Countryside Week we celebrate and promote the value of the countryside.

Please watch this short video narrated by ambassador Sally Gunnell OBE about our work.


The British countryside is a huge natural asset and its contribution to our everyday life cannot be underestimated. To help ensure its future we:

  • Provide more than £1m in grant and initiative funding every year to projects across the UK that help to provide a secure future for the countryside.
  • Lead our own initiatives, such as The Prince’s Farm Resilience Programme.
  • Commission research into issues affecting farming families and rural communities.
  • Are an advocate for the countryside and bring together individuals and businesses to help us tackle current challenges.
  • Help communities in crisis through our Emergency Fund.

The Prince’s Countryside Fund relies on the income we generate through our corporate partnerships, logo licensing, events and donations. We are grateful for the generosity of all those that support us.

Read our Impact Report to see what we achieved in 2019-20.