Our corporate partners

The Prince’s Countryside Fund partners with organisations that share our vision of a confident, thriving and sustainable agricultural sector, fit to support future generations

We are incredibly grateful to have a portfolio of dedicated and generous corporate partners, all of whom have a direct connection to, and passion for, the British countryside and farming communities.

Why partner with The Prince’s Countryside Fund?

A partnership with the PCF demonstrates a brand’s awareness of the challenges facing our countryside, and exemplifies a commitment to improving the lives of those living and working in rural Britain.

Find out about sponsorship opportunities

The Prince’s Countryside Fund brings together a group of like-minded business leaders whose companies all have a special connection to the British countryside and who understand its importance.

HRH The Prince of Wales at the launch of his Countryside Fund in 2010

There are many ways companies can partner with the PCF to deliver mutual benefits for both organisations, including logo licensing, employee fundraising, event sponsorship or support of a specific programme or workstream.

In 2021, we are very excited to welcome Berry Bros. & Rudd, Barbour, and Willy’s ACV to the family.

Our corporate partners


Aldi currently sponsor two groups within the Farm Resilience Programme, and from 2022 will be supporting an exciting new programme of work focusing on young people and new entrants. This initiative will work to break down some of the industry’s barriers to entry, and aims to help those from non-farming backgrounds take up agriculture.

Berry Bros. & Rudd

We were delighted to welcome Berry Bros. & Rudd into the PCF family in 2020. They are contributing 10% of profits from sales of The King’s Ginger Liqueur for the next three years, and have already hosted several successful fundraising events for the PCF.


Booths are long-term supporters of the PCF and use our logo on several products in their stores. Alongside logo licensing, they currently sell a special edition tea to mark the 10th anniversary of our partnership.

Capreolus Distillery

Capreolus Distillery first partnered with the PCF in 2019, and in 2021 renewed its support by contributing £5 from every bottle of its 1000 Trees Apple eau de vie sold.

Forest Holidays

Together, Forest Holidays and the PCF created the Rural Start-Up Fund, an initiative to support new rural businesses through grant funding and mentoring support. Now in its second year, the scheme has provided funding and mentorship support to five rural start-ups across the UK.

Gregory Distribution

Gregory Distribution has supported The Prince’s Countryside Fund as a corporate partner since 2020, and displays the PCF’s logo on their milk tankers in England.

Jordans Cereals

Jordans have been in partnership with us since the PCF was founded in 2010. In 2019, Jordans and the PCF established the Sustainable Agriculture Bursary, providing funding, mentoring and networking opportunities for the next generation of farmers. In 2021, Jordans became the PCF’s official arable partner –helping to share knowledge through farm tours for Farm Resilience Networks farmers and the Jordans Farm Partnership.

McDonald's UK & Ireland

McDonald’s UK & Ireland are working with us to support farm businesses and ensure they are prepared for forthcoming changes in the industry. The programme, named Ready for Change, equips farm businesses with the tools to adapt their activities and make informed decisions about their businesses for the future. In 2021, McDonald’s sponsored A-Zero: A farmer’s guide to breaking free from environmental jargon, a glossary designed to improve understanding about the climate crisis for farmers. You can read more about our partnership with McDonald’s, and read the guide, here.


Morrisons sponsor two groups a year within our Farm Resilience Programme to show their support of small family farms across the UK. We are excited to join Morrisons in their School of Sustainable Food and Farming, a unique initiative aiming to encourage new sustainable farming methods to help British agriculture achieve its net zero goal.


Musto logoOne of the PCF’s oldest supporters, Musto has been a corporate partner since 2011 and since then has contributed in various capacities. Currently, they provide an annual contribution via the proceeds from the sales of their Autumn and Winter clothing collections.

Saputo Dairy

Saputo Dairy have supported the PCF through a logo licensing agreement since 2014 – currently, our logo appears on two products: Davidstow cheddar and Country Life butter.


Waitrose are one of the founding partners of the PCF and through a generous annual donation, have made a significant difference to our ability to help those most in need for over a decade. To date, they are the most significant corporate contributor to the PCF and we have worked together in a number of ways including fundraising through the sale of charity mugs, Christmas cards and via logo licensing.


Willy’s ACV is the brainchild of Tyrrells and Chase distillery founder, William Chase. Willy’s ACV displays the PCF logo on their ACV and apple juice packs, demonstrating the brand’s wholehearted commitment to securing a sustainable countryside.

Our corporate donors

Not all companies choose to become a corporate partner – some support our charitable work by making a one-off or regular donation. Whether you’d like to support our grants programme, projects, research, or help communities at times of crisis through our dedicated Emergency Fund, your donation will make a vital difference to the future of the British countryside.

Recent Partnerships

Le Chameau ‘Imperfects’ Initiative

Throughout the month of July, the prestigious bootmaker Le Chameau raised over £28,000 for the PCF through this programme, which contributed 10% of proceeds from the sale of boots with minor faults to the PCF.

“The PCF supports British farmers in a variety of ways, offering access to immediate, local and practical support and a path to a sustainable future. We’ve seen first -hand the support and resources that the charity provides to help the agricultural industry and are proud to have been able to contribute to allow them to continue the invaluable work they do for our farming community,” says Le Chameau Marketing Director, Georgina Kirby.

If you would like to find out more about partnership opportunities please get in touch with our Corporate Partnerships Manager, Rebecca.
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