Our corporate partners

The Prince’s Countryside Fund partners with organisations that share our vision of a confident, thriving and sustainable agricultural sector, fit to support future generations

We are incredibly grateful to have a portfolio of dedicated and generous corporate partners, all of whom have a direct connection to, and passion for, the British countryside and farming communities.

Why partner with The Prince’s Countryside Fund?

A partnership with the PCF demonstrates a brand’s awareness of the challenges facing our countryside, and exemplifies a commitment to improving the lives of those living and working in rural Britain.

Find out about sponsorship opportunities

The Prince’s Countryside Fund brings together a group of like-minded business leaders whose companies all have a special connection to the British countryside and who understand its importance.

HRH The Prince of Wales at the launch of his Countryside Fund in 2010

There are many ways companies can partner with the PCF to deliver mutual benefits for both organisations, including logo licensing, employee fundraising, event sponsorship or support of a specific programme or workstream.

In 2021, we are very excited to welcome Berry Bros. & Rudd, Barbour, and Willy’s ACV to the family.

Our corporate partners


Aldi support The Prince’s Countryside Fund in three ways: firstly, they sponsor groups within our flagship initiative, the Prince’s Farm Resilience Programme; secondly, they use the PCF logo on fresh beef and lamb to demonstrate their commitment to British agriculture to customers; and thirdly, we held the first Future Farmers Forum together – a networking event for ambitious young farmers. Aldi’s partnership with the PCF demonstrates their ongoing commitment to British farmers, suppliers, customers and colleagues alike.


The PCF and Barbour have been partners for several years, and in 2021 Barbour kindly renewed this support. Through our joint Countryside Champions programme, Barbour demonstrate their commitment to rural life and a sustainable British countryside.

Berry Bros. & Rudd

We were delighted to welcome Berry Bros. & Rudd into the PCF family in 2020. They are kindly contributing 10% of profits from sales of The King’s Ginger Liqueur for the next three years, and we are excited to work together on events in the summer.


Booths are long-term supporters of the PCF and use our logo on several products in their stores. They also engage with our work during National Countryside Week, raise donations through the sale of Christmas cards, and currently sell a special edition tea to mark the 10th anniversary of our partnership.

Forest Holidays

Together, Forest Holidays and the PCF created the Rural Start-Up Fund, an initiative to support new rural businesses through grant funding and mentoring support. The scheme begins its second year in 2021.

Gregory Distribution

Gregory Distribution use the PCF logo on their fresh milk tankers to demonstrate their commitment to sustainable business and recognition of the British countryside.

Jordans Cereals

Jordans have been in partnership with us since the PCF was founded in 2010. In 2018, we joined the Jordans Farm Partnership – a unique initiative working with Jordans growers to farm in harmony with the environment and nature and in 2019, Jordans and the PCF established the Sustainable Agriculture Bursary, providing funding, mentoring and networking opportunities for the next generation of farmers. In 2021, Jordans became the PCF’s official Arable Partner – a partnership based on knowledge-sharing sessions and farm tours for farmers taking part in The Prince’s Farm Resilience Programme and the Jordans Farm Partnership.

Marks & Spencer

M&S are one of our founding supporters and partner with us at some of the key agricultural shows. Each year, M&S host a farming awards programme, at which the PCF co-hosts the resilience category; it is a great way to celebrate diversity and development within The Prince’s Farm Resilience Programme.

McDonald's UK & Ireland

McDonald’s UK & Ireland are working with us to support farm businesses and ensure they are prepared for forthcoming changes in the industry. The programme, named Ready for Change, equips farm businesses with the tools to adapt their activities and make informed decisions about their businesses for the future. You can read more about our partnership with McDonald’s UK & Ireland here.


Morrisons kindly sponsor groups within The Prince’s Farm Resilience Programme to ensure they are supporting small family farms across the UK. In addition, Morrisons showed incredible support of the farming community during the Covid-19 pandemic. From April 2020 to March 2021, Morrisons have contributed £1 from the sale of every Buy British Box – a food box comprised of classic British produce – to the PCF.

New Holland

In 2020, New Holland and the PCF created the Up to Speed scheme – an amazing opportunity for three beneficiaries to win the use of a New Holland machine for a whole year. In 2020 and 2021, a telehandler, a T6 tractor and a Boomer compact tractor were loaned to three lucky winners. The scheme runs again in 2022. Find out more here.


Sainsbury’s are partnering with us to extend our reach to more family farms. Their support will enable us to run new workshops on a variety of topical issues, such as mental health and policy changes, as part of the Farm Resilience Network.

Samworth Brothers

In 2020, Samworth Brothers supported the PCF through their Ginsters brand, featuring the PCF logo on traditional pasties, alongside a case study from our work and information about how their customers could donate to us.

Saputo Dairy

Saputo Dairy have supported the PCF through a logo licensing agreement since 2014. Through an annual contribution, our logo appears on two products: Davidstow cheddar and Country Life butter.


Waitrose are one of the original founding partners of the PCF. Through a generous annual donation, Waitrose have made a significant difference to the PCF and our ability to help those most in need. To date, they are the most significant corporate contributor to the PCF. Throughout our 10 years of partnership, we have worked together in a number of ways including charity mugs, Christmas cards, participation in National Countryside Week and logo licensing.


Warburtons support The Prince’s Countryside Fund through an annual contribution which allows them to use the PCF logo on packaging for their Original Seeded Batch bread. Warburtons are also supporting us in summer 2021 – keep your eyes peeled.


Willy’s ACV (apple cider vinegar) is the brainchild of Tyrrells and Chase Vodka & Gin owner, William Chase. Willy’s ACV uses the PCF logo on their ACV and apple juice packs, demonstrating the brand’s wholehearted commitment to securing a sustainable countryside.

Our corporate donors

Not all companies choose to become a corporate partner – some support our charitable work by making a one-off or regular donation. Whether you’d like to support our grants programme, projects, research, or help communities at times of crisis through our dedicated Emergency Fund, your donation will make a vital difference to the future of the British countryside.

If you would like to find out more about partnership opportunities please get in touch with our Corporate Partnerships Manager, Rebecca.

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