A-Zero leading the way in sustainability

April 22, 2022

This Earth Day, we’re delighted that our A-Zero guide has been included in the 2022 Terra Carta Impact Report. 

Prince Charles- McDonalds Farm

Last year, we partnered with McDonald’s UK and Ireland to produce A-Zero: A farmer’s guide to breaking free from environmental jargon. This innovative partnership has been recognised by HRH The Prince of Wales’s Sustainable Markets Initiative in their Terra Carta Impact Reporting as an example of best practice.

Our A-Zero guide is designed to help farmers understand and talk about climate change, and was produced in response to our research which shows that 67% of farmers think there is too much jargon used in conversations around the environment – but 90% of farmers want to engage in environmental land management schemes and do their bit to protect the countryside.

Read A-Zero here

The video below shows how PCF farmers, Rupert and Fiona Arnold, have embraced environmental opportunities on their farm – and how A-Zero has helped them make the most of what’s on offer.

The Arnold’s

Rupert and Fiona Arnold farm in the Yorkshire Dales, and participated in our Farm Resilience Programme. 

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