Cause Related Marketing

Boost sales, increase customer loyalty and reach new audiences by collaborating with The Prince’s Countryside Fund through the sale of products or services.

The Goring

We are delighted to be supported by The Goring and benefit from their guests’ generosity. This quintessentially English luxury hotel in the heart of London has partnered with us since 2013.

The Goring helps to profile our work while raising valuable funds through making a donation from the sale of certain dishes and drinks sold in their restaurant and bar. In 2013 the venue hosted an exclusive private viewing of paintings of Highgrove by Jeremy Houghton with proceeds from art sales donated to support our work.


Westmorland, a family business that runs motorway services, hotels, shops and more, has its roots in farming. With many values shared with The Prince’s Countryside Fund, the business is an ideal partner for us.

The Westmorland story began in 1972 when farmers John and Barbara Dunning set up Tebay Services in partnership with local bakers when the M6 cut through their area of Cumbria. Since then the business has continued to grow to encompass more service stations, hotels, farm shops and other interests. In 2015, Gloucester Services were opened on the M5. It was at the launch of this new venture, attended by HRH The Prince of Wales, that the company announced its support for The Prince’s Countryside Fund.

Westmorland decided to create something delicious for their customers while donating 10p from the sale of each product to support our work. And that’s how The Prince’s Countryside Fund sandwich was born, on sale in Gloucester and Tebay Services. Donations have also been made from the sale of cakes during the Christmas. To date, Westmorland has raised an incredible £15,800 for the Fund.