JB Gill

JB is an English singer and farmer.

“Since I made the career change from a pop star to a farmer, I have been able to see first hand the impact that a rural lifestyle has had on myself and my family. I spent most of my childhood growing up in south London, unaware of the hidden beauty of the countryside and being unable to unlock the value that the rural environment can bring to every member of our society. This new-found appreciation has given me a passion to educate children and adults alike about the processes involved in producing the food they consume, many of whom have grown up just like me, in cities, totally unaware of that journey. That is also why I am extremely driven to support The [Royal] Countryside Fund, which not only helps farmers forming the bedrock of the existing rural communities in Britain, but also seeks to invest in the future of British farming, countryside and rural affairs – our young people.”