Look out for products with The Prince's Countryside Fund logo
By buying the products carrying the logo you will be sending a clear message to companies involved that you care about the countryside and want them to support this vital cause. The more successful the products with the logo are the more businesses will want to contribute to the Fund.
Red Sky
Richard Evans, President of PepsiCo UK & Ireland: “We’ve been investing in the future of our 350 UK farms for more than 25 years and we’re committed to ensuring UK farmland can remain resilient for future generations of farmers.” Red Sky crisps will carry the Fund’s logo to show Pepsico’s support.
Asda
Andy Clarke, President & CEO: "We're delighted to be supporting the Prince's Countryside Fund. ASDA's heritage, as is mine, is deeply rooted in farming and the countryside and we're committed to helping rural communities achieve a sustainable future. " All ASDA’s milk will carry The Prince’s Countryside Fund logo.
Jordans Fruit & Nut Muesli
Bill Jordan, Managing Partner: “I have always believed in supporting British farmers, the countryside and rural communities. At Jordans we have done just that through the nature friendly farming scheme we pioneered 25 years ago, so we are proud to be supporting the Prince’s Countryside Fund.”
McVities - Digestives
David Fish, Executive Chairman: “United Biscuits is proud to be part of The Prince’s Countryside Fund as British agriculture is extremely important to us as a producer of quality biscuits.” McVities’ Digestives, Chocolate Digestives and Rich Tea biscuits will all carry the logo.
Twinings
Birds Eye - Petit Pois
Martin Glenn, CEO: "We are delighted to be a Founding Company for The Prince’s Countryside Fund, whose aims we welcome because they strongly match the deep heritage of our Birds Eye Peas Sustainable Agriculture programme we have been operating for over a decade." Birds Eye will show their support on frozen petit pois and garden peas.
Morrisons
Director of Corporate Affairs Richard Taylor: “We are delighted to support The Prince’s Countryside Fund in our stores. Lamb farmers are the guardians of much of our countryside so we want to celebrate their contribution to building a vibrant rural economy.” Morrisons’ will show their support by using the logo on lamb.
Hovis - Soft & White
Tim Kelly, Chief Operating Officer : "Since January, all Hovis loaves baked in mainland Britain are made using flour milled from 100% British wheat. We're very proud of this achievement and are delighted to be supporting the Prince's Countryside Fund in its aims to support rural communities." All Hovis bread will carry the Fund’s logo.
McDonald's
Brian Mullens, Senior Vice-President for McDonald’s UK: “Sponsoring The Prince's Countryside Fund is a natural continuation of the long-term support McDonald’s show British farmers every year.” McDonald’s will be helping to communicate The Prince’s Countryside fund in their restaurants.
McVities - Chocolate Digestives
David Fish, Executive Chairman: “United Biscuits is proud to be part of The Prince’s Countryside Fund as British agriculture is extremely important to us as a producer of quality biscuits.” McVities’ Digestives, Chocolate Digestives and Rich Tea biscuits will all carry the logo.
Birds Eye - Garden Peas
Martin Glenn, CEO: "We are delighted to be a Founding Company for The Prince’s Countryside Fund, whose aims we welcome because they strongly match the deep heritage of our Birds Eye Peas Sustainable Agriculture programme we have been operating for over a decade." Birds Eye will show their support on frozen petit pois and garden peas.
Countrylife Unsalted Butter
Mark Allen, CEO: "Dairy Crest is a major supporter of British farming and we are delighted to contribute to The Prince’s Countryside Fund in its aims to support the long term viability of our countryside and rural communities." Dairy Crest will be showing their support with their Countrylife brand.
Jordans Crunchy Oat Granola - Tropical Fruits
Bill Jordan, Managing Partner: “I have always believed in supporting British farmers, the countryside and rural communities. At Jordans we have done just that through the nature friendly farming scheme we pioneered 25 years ago, so we are proud to be supporting the Prince’s Countryside Fund.”
Jordans Truly Fruity Muesli
Bill Jordan, Managing Partner: “I have always believed in supporting British farmers, the countryside and rural communities. At Jordans we have done just that through the nature friendly farming scheme we pioneered 25 years ago, so we are proud to be supporting the Prince’s Countryside Fund.”
Booths
Edwin Booth, CEO: "The formation of the Prince’s Countryside Trust is timely and Booths did not have to think twice about supporting this fine initiative.” Booths’ Herdwick and Saltmarsh lamb ranges will carry The Prince’s Countryside Fund logo.
Countrylife Butter
Mark Allen, CEO: "Dairy Crest is a major supporter of British farming and we are delighted to contribute to The Prince’s Countryside Fund in its aims to support the long term viability of our countryside and rural communities." Dairy Crest will be showing their support with their Countrylife brand.
Ginsters Pasties
Brian Stein, CEO of Samworth Brothers “Samworth Brothers has always believed that a strong, effective rural community is the bedrock of wider countryside prosperity and are delighted to have an opportunity to support the work of the Prince’s Countryside Fund.” The Prince’s Countryside Fund logo will appear on Ginsters’ Original Cornish Pasties.
McVities - Rich Tea Biscuits
David Fish, Executive Chairman: “United Biscuits is proud to be part of The Prince’s Countryside Fund as British agriculture is extremely important to us as a producer of quality biscuits.” McVities’ Digestives, Chocolate Digestives and Rich Tea biscuits will all carry the logo.
Hovis - Granary
Tim Kelly, Chief Operating Officer : "Since January, all Hovis loaves baked in mainland Britain are made using flour milled from 100% British wheat. We're very proud of this achievement and are delighted to be supporting the Prince's Countryside Fund in its aims to support rural communities. " All Hovis bread will carry the Fund’s logo.
Jordans Chunky Porridge
Bill Jordan, Managing Partner: “I have always believed in supporting British farmers, the countryside and rural communities. At Jordans we have done just that through the nature friendly farming scheme we pioneered 25 years ago, so we are proud to be supporting the Prince’s Countryside Fund.”
Hovis - Seed Sensations
Tim Kelly, Chief Operating Officer : "Since January, all Hovis loaves baked in mainland Britain are made using flour milled from 100% British wheat. We're very proud of this achievement and are delighted to be supporting the Prince's Countryside Fund in its aims to support rural communities." All Hovis bread will carry the Fund’s logo.
Duchy Originals
A wide range of Duchy Originals from Waitrose products will carry the logo.
Waitrose
Mark Price, Managing Director: “The success of Waitrose depends on British farmers and growers so we’ve always believed it makes business sense for us to back them in any way we can. The Fund is a terrific opportunity to add another element to our support for British agriculture.” Waitrose will show their support on their milk.
Hovis - Wholemeal
Tim Kelly, Chief Operating Officer : "Since January, all Hovis loaves baked in mainland Britain are made using flour milled from 100% British wheat. We're very proud of this achievement and are delighted to be supporting the Prince's Countryside Fund in its aims to support rural communities." All Hovis bread will carry the Fund’s logo.
Müller Dairy
Gharry Eccles, CEO: “We are proud of our UK operations and wholly support The Prince’s Countryside Fund. At Müller we work closely with the local farming community to develop sustainable practices and it matters enormously to us to invest in them for the future.” All Muller multipacks will carry the logo to show their support.
Marks & Spencer - Rump Steak
Sir Stuart Rose, Chairman: “Marks & Spencer has a long standing history of supporting British farmers and protecting the British countryside and we are very proud to be supporting The Prince’s Countryside Fund.” Marks & Spencer’s will show their support by carrying the logo on all their beef.
Jordans Granola
Bill Jordan, Managing Partner: “I have always believed in supporting British farmers, the countryside and rural communities. At Jordans we have done just that through the nature friendly farming scheme we pioneered 25 years ago, so we are proud to be supporting the Prince’s Countryside Fund.”
Marks & Spencer - Quick Steak
Sir Stuart Rose, Chairman: “Marks & Spencer has a long standing history of supporting British farmers and protecting the British countryside and we are very proud to be supporting The Prince’s Countryside Fund.” Marks & Spencer’s will show their support by carrying the logo on all their beef.
How to create a picnic basket for a friend
Click 'add to picnic basket' on products above to create a virtual picnic for a friend with some products you think they'd like - encouraging them to support the countryside. Email it to them or send to them on Facebook.
Make a donation to the fund
You can now make your own donation to The Fund either online, via text message or at your local post office.
- To make a donation online: Click here to donate
- To make a text donation, text PCF to 70300 to donate £3
- To make a donation at the Post Office visit your local branch
