Who'd be a farmer today?

Who'd be a farmer today?

To mark the start of National Countryside Week on Monday 31st July 2017 we published a new report. Who’d be a Farmer Today? explores the public’s perception of farming and the countryside. It finds that the UK public appears to have a rosy view of farming life, with 1 in 4 (25%) UK adults liking the idea of giving up their day job and working on a farm. However, the findings highlight a disconnect between the positive perception and the tougher realities of the profession.

When asked to estimate the annual incomes of UK farmers, the study found the public’s guess averaged at £46,801, with 9% of people estimating farmers’ salaries to be over £75,000. DEFRA reported in 2015 that average incomes fell below £20,000; the lowest point since 2007. Furthermore, the Fund’s  Cash Flow Crisis in Farming report found 50% of farmers no longer make a living from farming alone.

Interestingly, only 32% of respondents said their knowledge of the countryside and farming was either poor or very poor, while 95% of farmers surveyed feel they don’t think the British public understands the everyday challenges that farmers face. Research with farmers indicated that the majority of challenges facing family run farms today are financial: poor commodity prices coming top (26%), with the potential loss of the Single Farm Payment (19%) and costs being too high (15%) cited as concerns.

Download the report here

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