The Prince's Countryside Fund supports projects that fits one or more of the Fund's three goals:
- To improve the sustainability of British farming and rural communities, targeting the areas of greatest need;
- To reconnect consumers with countryside issues; and
- To support farming and rural crisis charities through a dedicated emergency funding stream.
The Fund has committed to support three initial projects and reserve a proportion of funding for emergencies. The Fund will be making further grants later in the year.