Molson Coors Growers’ Group Rides from Grain to Glass
19 June 2012
Members of Molson Coors Growers’ Group are joining forces with employees at Burton brewery and Frontier Agriculture in a charity bike ride, which will take them on a 180 mile journey, from Grain to Glass. The ride, which begins on 26th June, mimics an NFU initiative launched at parliament earlier this year, will begin at the barley maltings in Burton-upon-Trent and end at Molson Coors’ brewery in Alton, Hampshire.
The riders will be undoubtedly be in need of a pint by the time they reach Alton, having completed the 180 mile journey, through the heart of England’s barley growing belt, in just three days.
The group, which consists of two Molson Coors employees, the grain trading director from Frontier and five barley farmers, is aiming to raise money for The Prince’s Countryside Fund, which aims to promote sustainable rural communities, better interaction and understanding between shoppers and farmers, and offers support to rural communities in time in crises.
Jerry Dyson, category manager for brewing raw materials at Molson Coors:
“I can’t say I’m excited by the prospect of cycling 180 miles, but it is great to raise the profile of the grain to glass initiative and the strong relationship between farmers and brewers and the products we produce. That is also why we are cycling in support of The Prince’s Countryside Fund, which promotes a sustainable future for British farming and greater consumer awareness of how things are produced – two aims which are very close our hearts at Molson Coors.”
In 2008, Molson Coors in partnership with Frontier Agriculture set up the Molson Coors Growers’ Group (MCGG), dedicated to ensuring a regular and guaranteed supply of top-quality barley. The members of the Growers Group enter into a contract with Molson Coors, with price set at the beginning of the year. The Group now numbers about 100 members and provides nearly 30,000 tonnes of barley to Molson Coors a year. In addition, it creates an opportunity for farmers to discuss current issues and share best practice on topics such as resource efficiency and environmental stewardship.
Jon Duffy, grain trading director for Frontier Agriculture, said:
“The growers’ group is going from strength to strength and it’s great that we can build on our successful commercial relationship by organising events that benefit the wider farming community. I’m looking forward to the ride; we’ll be raising money for a good cause and increasing awareness of countryside issues. That said, I’m also looking forward to getting to Alton and lifting the first pint to celebrate the end of our ride!”
To keep up to date with progress in the run up to the event and during the ride, follow #GraintoGlass on Twitter and at farmerjakef.blogspot.com.