Jordan's 10% Challenge
24 October 2011
One of the Funds supporting companies, Jordans Cereals, is issuing a challenge to Britain’s gardeners to follow the example set by farmers that grow Jordans cereals and make at least 10% of their gardens into homes for wildlife. Between now and this time next year Jordans is aiming for 10,000 gardeners to join in the 10% Challenge and make at least 10% of their gardens wildlife friendly – in acres this is equivalent to 18 football pitches! The company’s long-term ambition is for gardeners to turn 10% of the one million acres of garden in the UK - 100,000 acres – into wildlife friendly habitats. That’s equivalent to 63,291 football pitches. Among the first to respond to the ‘Jordans 10% Challenge’ is farmer and wildlife expert, JIMMY DOHERTY who is presenting a video hosted on www.jordanscereals.co.uk There will also be top tips, downloadable guides, ideas to get the children involved, competitions and a blog from Jimmy. To pledge support for Jordans 10% Challenge, visit www.jordanscereals.co.uk
Jordans is offering fifty people who have made the pledge a 10% Challenge kit, containing all the tools you’ll need to get started, and their progress will be charted on the Jordans website.